Brand Identity
Project objective was to create a clothing brand based off a natural phenomenon, in this case it was tides. Ebb & Flow is a collective and lifestyle brand stemming from the water culture in relation to surfing, diving, and fishing. The companies philosophy is to embrace the rhythmical pattern and enjoy the changing tides. The project includes a logo, web store, clothing line, social media presence and advertising.
The brand identity uses collage style art for an exciting and edgy feel. It became a great base for the brands system from labels to advertising as well as social media presence.
